Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series) - Image 1

£83.00

Edward Elgar Publishing Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)

Name: Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)
Brand: Edward Elgar Publishing
Price: 83.0 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£83 today · previous high £83 · all-time low £61

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 623 days • 623 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 623 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £61 (404 days, 64.8%)

Price range: £61 - £83

Price levels: 3 different prices over 623 days

Description

Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1800882610
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 April 2022
Listed Since: 10 October 2021

Barcode

No barcode data available

Edward Elgar Publishing Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge The Language of Advertising: Written Texts (Intertext)

Advances in Advertising Research X: Multiple Touchpoints in Brand Communication: 10 (European Advertising Academy)

Advertising in New Formats and Media: Current Research and Implications for Marketers

Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)

Explorations in Critical Studies of Advertising (Routledge Research in Cultural and Media Studies)

Advertising by Design: Generating and Designing Creative Ideas Across Media, 4th Edition

Advertising Management in a Digital Environment: Text and Cases

Advertising vol 1

Advertising vol 3

Advertising vol 4

The Handbook of International Advertising Research (Handbooks in Communication and Media)

Concise Encyclopedia of Advertising

Advertising: A Cultural Economy (Culture, Representation and Identity series)

Advertising: A Cultural Economy (Culture, Representation and Identity series)

A History of Advertising: The First 300,000 Years

Advertising, Society, and Consumer Culture

Advertising, Society, and Consumer Culture

Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

Introduction to Advertising: Understanding and Managing the Advertising Process

The Psychology of Advertising

Advertising Management: Concepts, Theories, Research and Trends