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Routledge The Language of Advertising: Written Texts - Routledge

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Description

The Language of Advertising is part of Routledge's Intertext series, designed for contemporary English Language Studies. This practical guide analyses advertising language from multiple angles, drawing on literary and linguistic theory to examine how texts communicate commercial messages. Ideal for students studying textual analysis, the book works standalone or alongside Working with Texts, the series foundation text. The Intertext satellite titles provide hands-on experience in deconstructing advertising discourse, exploring persuasive language techniques, and understanding how advertising creates meaning through written communication.

Key Features

The Language of Advertising by Routledge provides in-depth textual analysis of advertising language using linguistic and literary theory.

This Intertext series book functions as a standalone title or pairs with Working with Texts for comprehensive language studies.

The guide offers practical, hands-on experience analysing advertising texts and persuasive communication strategies.

Routledge's Intertext satellite titles like this one support contemporary English Language Studies curricula for students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 April 2002
Listed Since
08 February 2007

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