£133.40

Routledge The Language of Advertising: Written Texts (Intertext)

Name: Routledge The Language of Advertising: Written Texts (Intertext)
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

43187-48816

Business & Economic History

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Description

Expand your understanding of linguistic analysis with The Language of Advertising: Written Texts. Part of the Intertext series by Routledge, this book is designed to support contemporary English Language Studies. It serves as a specialized satellite title that provides students with hands-on practical experience in textual analysis through specific topics. This text draws on both literary and linguistic theory to examine the various aspects of advertising language. It is built to work alongside the foundation text, Working with Texts, allowing for a comprehensive approach to language study. Whether used as a standalone resource or in conjunction with the core curriculum, this book offers deep insights into how written advertisements function and communicate.

Key Features

Part of the Intertext series specifically designed for contemporary English Language Studies students.

Provides hands-on practical experience through focused textual analysis of advertising language.

Utilizes both literary and linguistic theory to offer a well-rounded approach to text analysis.

Works as a standalone resource or can be used alongside the foundation text, Working with Texts.

Covers a wide range of aspects regarding how written advertising language is structured and used.

Product Specifications

Brand: Routledge
Model: 43187-48816
Format: Hardcover
ASIN: 0415278023
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 11 April 2002
Listed Since: 08 February 2007

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Routledge The Language of Advertising: Written Texts (Intertext)

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