Price loading...

New Techniques for Brand Management in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-services)

Branding & Logo Design

Price data last checked 91 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

No Price Data Available

Price history will appear here once data is collected from Amazon.

Price Distribution

No price data available for histogram

Description

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Product Specifications

Format: hardcover
ASIN: 1799830349
Category: Books > Subjects > Arts & Photography > Graphic Arts > Commercial > Branding & Logo Design
Domain: Amazon UK
Release Date: 29 January 2021
Listed Since: 21 November 2019

Barcode

No barcode data available

New Techniques for Brand Management in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-services)

Price History & Forecast

No Price Data Available

Price Distribution

Description

Product Specifications

Barcode

Similar Products You Might Like

New Techniques for Brand Management in the Healthcare Sector

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-Services)

Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector

Marketing in Healthcare-Related Industries

Challenges and Opportunities in Health Care Management

Service Business Model Innovation in Healthcare and Hospital Management: Models, Strategies, Tools

Service Business Model Innovation in Healthcare and Hospital Management: Models, Strategies, Tools

Brand Management: Strategy, Measurement and Yield Analysis

Handbook of Healthcare Management (Research Handbooks in Business and Management series)

Handbook of Healthcare Management (Research Handbooks in Business and Management series)

Handbook of Research on Future Policies and Strategies for Nation Branding (Advances in Marketing, Customer Relationship Management, and E-services)

Health Care Marketing: Tools and Techniques: Tools and Techniques

Brand Management in Digital and Sustainable Times

Building Consumer-Brand Relationship in Luxury Brand Management (Advances in Marketing, Customer Relationship Management, and E-services)

Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

Hospital Management and Emergency Medicine: Breakthroughs in Research and Practice

Handbook of Research on Optimizing Healthcare Management Techniques

Health Service Marketing Management in Africa

Marketing Public Health: Strategies to Promote Social Change

Managing Technology in Healthcare: 1 (Management of Medical Technology, 1)

Managing Technology in Healthcare: 1 (Management of Medical Technology, 1)

Modern Health Care Marketing

Improving Marketing Strategies for Private Label Products (Advances in Marketing, Customer Relationship Management, and E-Services)

Service Design and Service Thinking in Healthcare and Hospital Management: Theory, Concepts, Practice