£207.12

New Techniques for Brand Management in the Healthcare Sector (Advances in Marketing, Customer Relationship Management, and E-services)

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£265.06 £193.49 £209.11 £224.72 £240.34 £255.95 £271.57 09 June 2024 04 November 2024 02 April 2025 28 August 2025 24 January 2026

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346 days · current 93 days 37 days 115 days 4 days 0 87 173 260 346 £200-213 £213-226 £226-239 £239-252 £252-265 Days at Price

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Most common range: £200-213 (346 days, 58.2%)

Price range: £200 - £265

Price levels: 5 price ranges over 595 days

Description

Irrespective of the legal sphere and type of care (primary, secondary, and continuing), providers must ensure that users receive quality healthcare through the efficient use of resources, responsiveness, affordability, and the equal treatment of patients. Management and marketing have been playing an important role in this sector with the importance of branding growing in the healthcare market. The chance for brand in healthcare is determined by the challenges to increase and improve consumer choice. That's something to which providers and health systems, in general, have not been familiarized. New Techniques for Brand Management in the Healthcare Sector is a critical research publication that explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified. Highlighting topics such as e-health, medical tourism, and brand management, this publication is essential for hospital directors, marketers, advertisers, promotion coordinators, brand managers, product specialists, academicians, healthcare professionals, brand strategists, policymakers, researchers, and students.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 January 2021
Listed Since
21 November 2019

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