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Vibrant Publishers Marketing Theory (Legend in Marketing)

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£70.00 £66.50 £67.90 £69.30 £70.70 £72.10 £73.50 23 July 2026 05 August 2026 18 August 2026 31 August 2026 14 September 2026
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Description
Explore a fresh perspective on marketing with Gerald Zaltman’s Marketing Theory. This insightful book challenges conventional approaches and introduces groundbreaking concepts that redefine how businesses and academics approach marketing. Zaltman delves into the psychology of consumer behavior, the role of narratives, and the interplay of societal values in shaping markets. By bridging theory and practice, the book offers a deeper understanding of the strategic foundations of marketing. Readers will appreciate the thought-provoking discussions and real-world applications that make complex theories accessible and actionable. Zaltman’s innovative frameworks encourage critical thinking and help develop a more nuanced approach to tackling modern marketing challenges. From understanding consumer motivations to creating impactful campaigns, this book equips you with tools to think differently and drive meaningful results. Whether you're revisiting classic theories or exploring new ideas, Marketing Theory is an essential resource for anyone looking to stay ahead in an ever-changing marketplace.

Product Specifications
Brand
Vibrant Publishers
Format
hardcover
ASIN
1636513670
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain
Amazon UK
Release Date
14 January 2025
Listed Since
14 January 2025

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