Marketing in the Firm and Society (Legend in Marketing) - Image 1

£70.00

Vibrant Publishers Marketing in the Firm and Society (Legend in Marketing)

Name: Marketing in the Firm and Society (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Economic Policy & Development

It has never been this cheap. We have no record of a lower price.

£70 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 79 days · 79 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 79 days • 1 price levels

Days at Price

Price Analysis

Most common price: £70 (79 days, 100.0%)

Price range: £70 - £70

Price levels: 1 different prices over 79 days

Description

Marketing in the Firm and Society by George S. Day explores marketing’s dual role—as a driver of corporate success and as a force that shapes societal values. This thought-provoking book examines how marketing decisions affect not just the firm’s bottom line but also the broader social, cultural, and ethical landscapes. Spanning research on corporate responsibility, consumer welfare, and marketing’s public perception, Day provides a balanced view of the discipline’s power and responsibilities. He dives into how firms can integrate social value into marketing strategy, create ethical customer relationships, and foster trust while still achieving competitive advantage. Ideal for scholars, executives, and policymakers, this book challenges readers to think about marketing beyond profit—positioning it as a key contributor to sustainable development and societal progress. As part of the Legend in Marketing series, this book highlights George Day’s pivotal role in expanding the boundaries of marketing thought to include public good, transparency, and long-term accountability.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636514634
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 15 April 2025
Listed Since: 16 April 2025

Barcode

No barcode data available

Vibrant Publishers Marketing in the Firm and Society (Legend in Marketing)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

Sustainability and ESG in Marketing: SDG-Aligned Industry Case Studies (Springer Business Cases)

Marketing Strategy & Management

Planned Social Change and the Diffusion of Innovation (Legend in Marketing)

Managing Social Responsibility: Functional Strategies, Decisions and Practices (CSR, Sustainability, Ethics & Governance)

Managing Social Responsibility: Functional Strategies, Decisions and Practices (CSR, Sustainability, Ethics & Governance)

Marketing for Social Change: How to Turn Purpose into Business and Social Impact

Green Marketing and Entrepreneurship

Citizen Brands: Putting Society at the Heart of your Business

Sustainable Marketing Systems: Exploring the Meanings of Hybrid Car Producer and Consumer Practices

The Rhetoric and Reality of Marketing: An International Managerial Approach

Emerging Issues in Global Marketing: A Shifting Paradigm

Zaltman Metaphor Elicitation Technique (Legend in Marketing)

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Foundations of Marketing

Humanistic Marketing (Humanism in Business Series)

The Rhetoric and Reality of Marketing: An International Managerial Approach

Success in Social Marketing: 100 Case Studies From Around the Globe

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

Managing Social Businesses: Mission, Governance, Strategy and Accountability

Social Enterprises: An Organizational Perspective

Social Media Marketing: Emerging Concepts and Applications

The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)