Success in Social Marketing: 100 Case Studies From Around the Globe - Image 1

£40.99

Routledge Success in Social Marketing: 100 Case Studies From Around the Globe

Name: Success in Social Marketing: 100 Case Studies From Around the Globe
Brand: Routledge
Price: 40.99 GBP
Availability: InStock

Public Health & Preventive Medicine

This is the most expensive it has ever been. Walk away.

£41 today · previous high £41 · all-time low £39

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 33 days · 33 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 33 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £39 (26 days, 78.8%)

Price range: £39 - £41

Price levels: 2 different prices over 33 days

Description

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of individuals and communities for the greater social good. Now, as the discipline celebrates its 50th anniversary, Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world including public health, injury prevention, environmental protection, community engagement, financial well-being, and education. The 100 case examples contained in this book, each about two pages in length, follow an outline that includes key components of a campaign: Wicked Problem, Purpose & Focus, Priority Audience, Desired Behavior, Audience Insights, Marketing Intervention Mix, and Results. This common structure provides the reader with a clear sense of how success in social marketing may best be achieved in a wide variety of disciplinary and national contexts. Success in Social Marketing is intended to fill a gap in the market as well as inform and inspire students and practitioners through 100 easily digestible case studies. Issues addressed include public health (opioid use, mental health, COVID-19) , injury prevention (gun violence, youth suicide, texting while driving), environmental protection (wildfires, bicycle transportation in urban areas, food waste), community engagement (homelessness, racially motivated violence, voting) financial wellbeing (microfinance, savings, employment), and educational achievement (early childhood education, college applications, female participation in STEM programs), to name but a few. This book is recommended reading for students enrolled in public administration, public health, environmental studies, as well as policymakers interested in ways social marketing may help influence their constituent behaviors for individual, as well as social, good.

Key Features

New Store Stock

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032223243
Category: Books > Subjects > Science, Nature & Maths > Medicine > Medical Sciences A-Z > Public Health & Preventive Medicine
Domain: Amazon UK
Release Date: 12 July 2022
Listed Since: 22 November 2021

Barcode

No barcode data available

Routledge Success in Social Marketing: 100 Case Studies From Around the Globe

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)

Applied Social Marketing and Quality of Life: Case Studies from an International Perspective (Applying Quality of Life Research)

Social Media Marketing for Book Publishers

Social Media Marketing: Emerging Concepts and Applications

Marketing to the Poor: Creating Value

Digital and Social Media Marketing: A Results-Driven Approach

Social Entrepreneurship and Sustainable Development (Towards Sustainable Futures)

Marketing Strategy & Management

Successful Marketing Communications: A practical guide to planning and implementation

Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

Sociology for Social Work: An Introduction

Social Media Monetization: Platforms, Strategic Models and Critical Success Factors (Future of Business and Finance)

Marketing in the 21st Century: Concepts, Challenges and Imperatives (Routledge Revivals)

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods (Routledge Studies in the Fashion Industry)

Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities (Applying Quality of Life Research)

Socio-Tech Innovation: Harnessing Technology for Social Good

Social Innovation In Africa: A practical guide for scaling impact (Routledge Studies in African Development)

Political Marketing and the Election of 2020

Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)

Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Fourth Edition)

Social Media Storms: Empowering Leadership Beyond Crisis Management

Global Issues in Pharmaceutical Marketing