Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations) - Image 1

£140.51

Routledge Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)

Name: Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)
Brand: Routledge
Price: 140.35 GBP
Availability: InStock

E-business

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 1 price levels

Days at Price

Price Analysis

Most common price: £141 (89 days, 100.0%)

Price range: £141 - £141

Price levels: 1 different prices over 89 days

Description

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415727537
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 05 May 2014
Listed Since: 03 July 2013

Barcode

No barcode data available

Routledge Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Routledge Handbook of Ethics in Technical and Professional Communication (Routledge Handbooks in Communication Studies)

The Handbook of Religion and Communication (Global Handbooks in Media and Communication Research)

Digital Media, Political Polarization and Challenges to Democracy

Ethical Reasoning in Big Data: An Exploratory Analysis (Computational Social Sciences)

Stories and Social Media: Identities and Interaction (Routledge Studies in Sociolinguistics)

Social Media Marketing: Emerging Concepts and Applications

Corporate Digital Responsibility: Managing Corporate Responsibility and Sustainability in the Digital Age (CSR, Sustainability, Ethics & Governance)

Digital and Social Media Marketing: A Results-Driven Approach

The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

Understanding International Diplomacy: Theory, Practice and Ethics

Environmental Activism and Global Media: Perspective from the Past, Present and Future (Springer Studies in Media and Political Communication)

Public Relations Management in Africa Volume 1: Exploring Organisational Impact

Social Media and Political Participation in Vietnam: Disrupting Journalism in the Virtual Public Sphere (Communication, Culture and Change in Asia)

Communicate! (Mindtap Course List)

Digital Intimate Publics and Social Media (Palgrave Studies in Communication for Social Change)

Reziprozität und Public Relations: Eine konzeptionelle Revision der Beschreibung von Beziehungen unter Rückgriff auf die Theorie der Gabe (Organisationskommunikation)

Professional Civility: Communicative Virtue at Work

Dictionary of Ethical and Legal Terms and Issues: The Essential Guide for Mental Health Professionals

The Public Value Blueprint: Designing a New Public Service Media in the Digital Context (Springer Studies in Media and Political Communication)

Dichotomies in Media and Communication Theory

Contemporary Media: Structures, Functions, Issues and Ethics

Spiral of Silence in the Social Media Era: A Global Perspective

Foundations of Information Ethics

Public Ethics for Real People: Toleration, Equal Respect, and Democratic Distortions