The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing) - Image 1

£40.99

Routledge The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

Name: The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)
Brand: Routledge
Price: 34.32 GBP
Availability: InStock

Public Relations

This is the most expensive it has ever been. Walk away.

£41 today · previous high £41 · all-time low £34

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £36 (71 days, 78.9%)

Price range: £34 - £41

Price levels: 3 different prices over 90 days

Description

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138587133
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 October 2020
Listed Since: 16 May 2020

Barcode

No barcode data available

Routledge The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Dichotomies in Media and Communication Theory

Contemplating Corporate Marketing, Identity and Communication

The Routledge Companion to Urban Media and Communication

Strategic Communication: An Introduction to Theory and Global Practice

Social Media Storms: Empowering Leadership Beyond Crisis Management

Advertising, the Media and Globalisation: A World in Motion

A Critical Theory of Economic Compulsion: Wealth, Suffering, Negation (Critiques and Alternatives to Capitalism)

Sports Marketing: International Student Edition

Routledge Handbook of Football Marketing (Routledge International Handbooks)

Marx's Capital after 150 Years: Critique and Alternative to Capitalism (Routledge Frontiers of Political Economy)

Sport Brands (Routledge Sports Marketing Series)

Capitalism and the Commons: Just Commons in the Era of Multiple Crises (Routledge Studies in Global Land and Resource Grabbing)

Corporations, Accounting, Securities Laws, and the Extinction of Capitalism (Routledge Frontiers of Political Economy)

The Routledge Companion to Labor and Media

Contemporary Publishing and the Culture of Books (Routledge Literature Companions)

The Communicating Company: Towards an Alternative Theory of Corporate Communication (Contributions to Management Science)

Machiavelli, Marketing and Management: Revisited

Taste, Consumption and Markets: An Interdisciplinary Volume (Routledge Interpretive Marketing Research)

Digital and Social Media Marketing: A Results-Driven Approach

Organizational Semiotics: Multimodal Perspectives on Organization Studies (Routledge Studies in Multimodality)

Essential Law for Marketers

The Dark Side of Close Relationships

Capitalism in Contention: Business Leaders and Political Economy in Modern Britain

Researching Art Markets: Past, Present and Tools for the Future (Routledge Research in the Creative and Cultural Industries)