The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing) - Image 1

£40.99

Routledge The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

Name: The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)
Brand: Routledge
Price: 40.99 GBP
Availability: InStock

Public Relations

This is the most expensive it has ever been. Walk away.

£41 today · previous high £41 · all-time low £36

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 60 days • 60 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 60 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £36 (41 days, 68.3%)

Price range: £36 - £41

Price levels: 2 different prices over 60 days

Description

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138587133
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 October 2020
Listed Since: 16 May 2020

Barcode

No barcode data available

Routledge The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Dichotomies in Media and Communication Theory

Cricket, Capitalism and Class: From the Village Green to the Cricket Industry (Routledge Research in Sport, Culture and Society)

Contemplating Corporate Marketing, Identity and Communication

The Routledge Companion to Urban Media and Communication

Strategic Communication: An Introduction to Theory and Global Practice

Social Media Storms: Empowering Leadership Beyond Crisis Management

Advertising, the Media and Globalisation: A World in Motion

A Critical Theory of Economic Compulsion: Wealth, Suffering, Negation (Critiques and Alternatives to Capitalism)

Marketing Communications in Tourism and Hospitality

Successful Marketing Communications: A practical guide to planning and implementation

Sports Marketing: International Student Edition

Routledge Handbook of Football Marketing (Routledge International Handbooks)

Marx's Capital after 150 Years: Critique and Alternative to Capitalism (Routledge Frontiers of Political Economy)

Marketing to the Poor: Creating Value

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Sport Brands (Routledge Sports Marketing Series)

Influencer Marketing: Building Brand Communities and Engagement

Capitalism and the Commons: Just Commons in the Era of Multiple Crises (Routledge Studies in Global Land and Resource Grabbing)

Social Media: The Convergence of Public and Personal Communication

Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence: 2 (Palgrave Studies of Marketing in Emerging Economies)

Marketing Communications in Tourism and Hospitality

Corporations, Accounting, Securities Laws, and the Extinction of Capitalism (Routledge Frontiers of Political Economy)

The Routledge Companion to Labor and Media

Political Marketing and the Election of 2020