Sustainable Marketing Systems: Exploring the Meanings of Hybrid Car Producer and Consumer Practices - Image 1

£72.00

VDM Verlag Sustainable Marketing Systems: Exploring the Meanings of Hybrid Car Producer and Consumer Practices

Name: Sustainable Marketing Systems: Exploring the Meanings of Hybrid Car Producer and Consumer Practices
Brand: VDM Verlag
Price: 72.0 GBP
Availability: InStock

Call Centre Management

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Description

From the perspective of the original systems thinking, the existing conceptualisations of marketing systems seem to be inadequate. The author reviews a number of marketing systems conceptualisations and develops an alternative framework for investigating meanings in marketing systems. The interpretive study of the hybrid car marketing system demonstrates that this system represents the complex locus of meaning flows. This investigation sets an alternative foundation for re-defining the fundamental problems of macromarketing. The analysis should be especially useful to macromarketers, market system designers, and public policy makers.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639237102
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 02 March 2010
Listed Since: 15 March 2010

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VDM Verlag Sustainable Marketing Systems: Exploring the Meanings of Hybrid Car Producer and Consumer Practices

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