Marketing Theory: Philosophy of Science Controversies in Marketing (Legend in Marketing) - Image 1

£70.00

Vibrant Publishers Marketing Theory: Philosophy of Science Controversies in Marketing (Legend in Marketing)

Name: Marketing Theory: Philosophy of Science Controversies in Marketing (Legend in Marketing)
Brand: Vibrant Publishers
Price: 70.0 GBP
Availability: InStock

Management Science

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Description

Explore the foundational debates shaping marketing thought with Philosophy of Science: Controversies in Marketing by Shelby D. Hunt. This book delves into the philosophical underpinnings of marketing theories, unraveling the discussions on realism vs. relativism, the nature of scientific progress, and the role of methodology in marketing research. Hunt presents a rigorous analysis of how philosophical debates impact the way marketing theories are developed, tested, and applied. Through accessible explanations, the book guides readers through critical topics such as scientific realism, the theory-ladenness of observations, and the structure of scientific revolutions. Ideal for both students and scholars, this work challenges marketers to think critically about the foundational beliefs that shape the field. By fostering a deeper understanding of philosophy's role in marketing, Hunt's insights push the boundaries of conventional thought, offering readers a more comprehensive view of marketing as a discipline.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 163651278X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 07 December 2024
Listed Since: 07 December 2024

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Vibrant Publishers Marketing Theory: Philosophy of Science Controversies in Marketing (Legend in Marketing)

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