Pre-decision Information Accessing and Behavioral Process Technology (BPT) (Legend in Consumer Behavior) - Image 1

£78.57

Vibrant Publishers Pre-decision Information Accessing and Behavioral Process Technology (BPT) (Legend in Consumer Behavior)

Name: Pre-decision Information Accessing and Behavioral Process Technology (BPT) (Legend in Consumer Behavior)
Brand: Vibrant Publishers
Price: 78.57 GBP
Availability: InStock

Market Research

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£79 today · all-time low £79 (Jul 2026) · usually the usual

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Description

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636515835
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 05 August 2025
Listed Since: 06 August 2025

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Vibrant Publishers Pre-decision Information Accessing and Behavioral Process Technology (BPT) (Legend in Consumer Behavior)

About as cheap as it gets. The only time it was cheaper was 2 months ago.

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