Radical Experiential Views: The Consumption Experience and Customer Value - Image 1

£81.99

Vibrant Publishers Radical Experiential Views: The Consumption Experience and Customer Value

Name: Radical Experiential Views: The Consumption Experience and Customer Value
Brand: Vibrant Publishers
Price: 81.99 GBP
Availability: InStock

Decision Making

About as cheap as it gets. The only time it was cheaper was 3 months ago.

£82 today · all-time low £80 (Jun 2026) · usually the usual

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Description

"Radical" Experiential Views: The Consumption Experience and Customer Value by Morris B. Holbrook dives deep into the transformative role of consumer experiences in shaping value perceptions. This groundbreaking work challenges traditional marketing models by emphasizing the emotional and experiential aspects of consumption, offering a fresh perspective on how customers engage with products and services. Holbrook's radical approach blends psychological, social, and economic theories, providing readers with a comprehensive understanding of the dynamic relationship between consumers and the marketplace. With a focus on the subjective nature of value, this book examines how experiences influence buying behavior, satisfaction, and loyalty. It is an essential read for both academics and professionals who wish to deepen their knowledge of experiential marketing and customer value creation. Holbrook's innovative framework offers insights that are highly relevant to today's experience-driven consumer culture, making this book an invaluable resource for those seeking to enhance their understanding of modern marketing and consumer behavior.

Product Specifications

Brand: Vibrant Publishers
Format: hardcover
ASIN: 1636515320
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 19 July 2025
Listed Since: 22 July 2025

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Vibrant Publishers Radical Experiential Views: The Consumption Experience and Customer Value

About as cheap as it gets. The only time it was cheaper was 3 months ago.

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