£56.61

Pennwell Books Find It. Book It. Grow It.: A Robust Process for Account Acquisition in Electronics Manufacturing Services

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£88.50 £53.42 £61.07 £68.73 £76.38 £84.04 £91.69 23 May 2024 28 October 2024 04 April 2025 09 September 2025 15 February 2026

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Price range: £57 - £89

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Description

In this new book, Susan E. Mucha explores in great detail the entire account acquisition process of companies in the electronics manufacturing service (EMS) industry. EMS companies face the challenges of a 12- to 18-month sales cycle, low margins and geographically scattered customer bases. Growing the business requires a differentiation strategy and a focused process for maintaining mindshare within a diverse target market. Susan Mucha maps the process of building a differentiated brand while creating a repeatable, consistent sales process, and addresses strategies for account retention and growth.With over 20 years' experience in the industry, Mucha has built a distinguished career consulting to EMS companies. This new book is an excellent resource for chief executive officers, vice-presidents of sales and/or marketing, sales directors, sales managers, program managers, account managers, business development managers, and sales engineers in EMS companies and in related manufacturing services industries.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 March 2008
Listed Since
04 January 2008

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