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£37.15

MACMILLAN Identifying Hidden Needs: Creating Breakthrough Products

Name: Identifying Hidden Needs: Creating Breakthrough Products
Brand: MACMILLAN
Price: 37.15 GBP
Availability: InStock

Decision Making

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Price range: £37 - £40

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Description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 1349305316
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 06 October 2010
Listed Since: 27 May 2016

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MACMILLAN Identifying Hidden Needs: Creating Breakthrough Products

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

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Description

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