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MACMILLAN Identifying Hidden Needs: Creating Breakthrough Products

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Description

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

Key Features

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Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 October 2010
Listed Since
31 July 2009

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