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£72.89

FT Publishing Mastering Services Pricing: Designing pricing that works for you and for your clients

Name: Mastering Services Pricing: Designing pricing that works for you and for your clients
Brand: FT Publishing
Price: 72.59 GBP
Availability: InStock

Decision Making

Price History & Forecast

Last 11 days • 11 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 11 days • 1 price levels

Days at Price

Price Analysis

Most common price: £73 (11 days, 100.0%)

Price range: £73 - £73

Price levels: 1 different prices over 11 days

Description

The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. · Learn that the ‘cost plus’ model won’t work for service provision · Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers · Recognise that Product pricing is coercive, services pricing is collaborative · Understand that services pricing includes lots of ‘frees’ · Understand market positioning and how this affects your price and how you can communicate this to clients · Discover how to maximise profit and client satisfaction · Be confident in your pricing strategy by having a sound basis for your decision making

Key Features

New Store Stock

Product Specifications

Brand: FT Publishing
Format: paperback
ASIN: 129206336X
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Decision Making
Domain: Amazon UK
Release Date: 23 July 2015
Listed Since: 08 July 2014

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FT Publishing Mastering Services Pricing: Designing pricing that works for you and for your clients

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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