£72.89

FT Publishing Mastering Services Pricing: Designing pricing that works for you and for your clients

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£73 today · usual range £0–£0 · best ever £64

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WHAT'S ON THIS PAGE

↓ Price chart
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↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 603 days • 603 data points (No recent data available)

Historical
Generating forecast...
£75.00 £62.56 £65.27 £67.99 £70.70 £73.42 £76.13 12 June 2024 09 November 2024 09 April 2025 06 September 2025 04 February 2026

Price Distribution

Price distribution over 603 days • 5 price ranges

Days at Price
Current Price
27 days 238 days 143 days 169 days 26 days · current 0 60 119 179 238 £64-66 £66-68 £68-70 £70-73 £73-75 Days at Price

Price Analysis

Most common range: £66-68 (238 days, 39.5%)

Price range: £64 - £75

Price levels: 5 price ranges over 603 days

Description

The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services Pricing shows you how to create pricing that allows you to deliver maximum profit and high client satisfaction. · Learn that the ‘cost plus’ model won’t work for service provision · Understand how your competitors will use pricing to gain market share, create growth and tie in existing customers · Recognise that Product pricing is coercive, services pricing is collaborative · Understand that services pricing includes lots of ‘frees’ · Understand market positioning and how this affects your price and how you can communicate this to clients · Discover how to maximise profit and client satisfaction · Be confident in your pricing strategy by having a sound basis for your decision making

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 July 2015
Listed Since
08 July 2014

Barcode

No barcode data available

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