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£128.90

Sage Publications Pricing Strategies: A Marketing Approach

Name: Pricing Strategies: A Marketing Approach
Brand: Sage Publications
Price: 122.0 GBP
Availability: InStock

Economics

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Description

"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Product Specifications

Brand: Sage Publications
Format: Hardcover
ASIN: 1412964741
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 07 December 2011
Listed Since: 06 April 2011

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Sage Publications Pricing Strategies: A Marketing Approach

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