£128.90

Sage Publications Pricing Strategies: A Marketing Approach

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Last 618 days • 618 data points (No recent data available)

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£128.90 £82.80 £92.86 £102.92 £112.97 £123.03 £133.09 10 June 2024 11 November 2024 14 April 2025 15 September 2025 17 February 2026

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4 days 23 days 589 days 2 days · current 0 147 295 442 589 £87 £119 £122 £129 Days at Price

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Price range: £87 - £129

Price levels: 4 different prices over 618 days

Description

"This book is consistent in its treatment, thorough, correct in scholarship, and well-researched. An impressive achievement given the breadth and complexity of the area."– Randolph E. Bucklin, Peter W. Mullin Professor of Marketing, Anderson School of Management, University of California, Los Angeles Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
07 December 2011
Listed Since
06 April 2011

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