Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research) - Image 1

£48.99

Routledge Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research)

Name: Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research)
Brand: Routledge
Price: 48.99 GBP
Availability: InStock

Musical Theory

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Description

The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138616818
Category: Books > Subjects > Arts & Photography > Music > Music Theory, Composition & Performance > Musical Theory
Domain: Amazon UK
Release Date: 14 June 2018
Listed Since: 08 March 2018

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Routledge Analyzing Music in Advertising: Television Commercials and Consumer Choice (Routledge Interpretive Marketing Research)

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