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£122 today · previous high £122 · all-time low £108

Routledge Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

Amazon

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£122.22 £106.44 £109.88 £113.32 £116.77 £120.21 £123.66 23 July 2026 04 August 2026 16 August 2026 28 August 2026 09 September 2026
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Price range: £108 - £122

Price levels: 2 different prices over 49 days

Description
This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

Product Specifications
Brand
Routledge
Model
Illustrated
Format
hardcover
ASIN
0805856536
Category
Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain
Amazon UK
Release Date
27 August 2007
Listed Since
30 April 2007

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