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£127.61

Routledge Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

Name: Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success
Brand: Routledge
Price: 127.61 GBP
Availability: InStock

Illustrated

Advertising

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Description

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand insights, re-define problems or markets, support risk-taking ideas, and illuminate diverse audiences. This book will be an invaluable resource for business executives looking for market strategy, consumer psychologists, teachers, students, and practitioners looking for a trusted guide for study in advertising, marketing and promotion.

Product Specifications

Brand: Routledge
Model: Illustrated
Format: hardcover
ASIN: 0805856536
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 27 August 2007
Listed Since: 30 April 2007

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Routledge Learning From Winners: How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

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