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Cambridge University Press Consumer Expectations: Micro Foundations and Macro Impact

Name: Consumer Expectations: Micro Foundations and Macro Impact
Brand: Cambridge University Press
Price: 97.0 GBP
Availability: InStock

Market Research

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Description

Richard Curtin has directed the University of Michigan's consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations. Whereas conventional theories presume that consumers play a passive role in the macro economy, simply reacting to current trends in incomes, prices, and interest rates, Curtin proposes a new empirically consistent theory. He argues that expectations are formed by an automatic process that utilizes conscious and nonconscious processes, passion and reason, information from public and private sources, and social networks. Consumers ultimately reach a decision that serves both the micro decision needs of individuals and reflects the common influence of the macro environment. Drawing on empirical observations, Curtin not only demonstrates the importance of consumer sentiment, but also how it can foreshadow the cyclical turning points in the economy.

Product Specifications

Brand: Cambridge University Press
Format: hardcover
ASIN: 1107004691
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 07 February 2019
Listed Since: 28 July 2018

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Cambridge University Press Consumer Expectations: Micro Foundations and Macro Impact

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