Marketing Exchange Transactions and Relationships - Image 1

£46.16

Bloomsbury Marketing Exchange Transactions and Relationships

Name: Marketing Exchange Transactions and Relationships
Brand: Bloomsbury
Price: 46.16 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£46 today · previous high £46 · all-time low £46

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 82 days · 82 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 82 days • 1 price levels

Days at Price

Price Analysis

Most common price: £46 (82 days, 100.0%)

Price range: £46 - £46

Price levels: 1 different prices over 82 days

Description

The American Marketing Association defines marketing as an exchange process. Exchange, however, has yet to be integrated into marketing thought. The authors map marketing, showing the role exchange plays in the discipline. This mapping results in not only a taxonomy of exchange, but a broader taxonomy within which we find exchange, offering one of the few contemporary discussions of a more general theory of marketing. The authors examine the conditions necessary for exchange, the form value takes, and the law of exchange. In addition, they develop the importance of potency--the construct specified by Alderson that makes marketing dynamic. The book then studies both marketing and nonmarketing behaviors to enhance potency. This has direct implications for the application of transaction cost analysis to marketing. The interrelationship of the exchange transaction and the exchange relationshp is examined, which leads to an in-depth study of gray marketing. The authors go on to discuss brand equity, data base marketing, and important questions having to do with the boundaries of marketing. Marketing Exchange Transactions and Relationships will appeal to marketing faculty and the advanced marketing student in addition to marketing managers.

Key Features

Used Book in Good Condition

Product Specifications

Brand: Bloomsbury
Format: hardcover
ASIN: 0899307353
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 21 September 1992
Listed Since: 13 February 2007

Barcode

No barcode data available

Bloomsbury Marketing Exchange Transactions and Relationships

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Accounting for Marketing

Research Handbook on Export Marketing (Research Handbooks in Business and Management series)

With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)

RECONNECTING MARKETING TO MARKETS P

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

Marketing: Instructor′s Manual

Marketing: The One-Semester Introduction

Consumer Behavior in Practice: Strategic Insights for the Modern Marketer

The Rhetoric and Reality of Marketing: An International Managerial Approach

Of Relations and the Dead: Four Societies Viewed from the Angle of Their Exchanges (Explorations in Anthropology)

Marketing Strategy: A Decision Focused Approach

Advances in Global Marketing: A Research Anthology

The Rhetoric and Reality of Marketing: An International Managerial Approach

Principles & Practice of Marketing

Trust in Market Relationships

Principles of Marketing, Global Edition

Handbook of Research in International Marketing (Research Handbooks in Business and Management series)

Preface to Marketing Management

Making Markets: An Interdisciplinary Perspective on Economic Exchange: 135 (Contributions in Economics and Economic History)

Essential Law for Marketers

Principles of Marketing: A Practical Approach

Marketing: An Introduction -- Global Edition

Marketing and Entrepreneurship: Research Ideas and Opportunities

Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises: 15 (Advances in Business Marketing and Purchasing, 15)