RECONNECTING MARKETING TO MARKETS P - Image 1

£33.64

Oxford University Press RECONNECTING MARKETING TO MARKETS P

Name: RECONNECTING MARKETING TO MARKETS P
Brand: Oxford University Press
Price: 33.64 GBP
Availability: InStock

Economics

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Description

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0199578079
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 09 December 2010
Listed Since: 10 March 2010

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Oxford University Press RECONNECTING MARKETING TO MARKETS P

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