Museum Marketization: Cultural Institutions in the Neoliberal Era (Discovering the Creative Industries) - Image 1

£136.81

Routledge Museum Marketization: Cultural Institutions in the Neoliberal Era (Discovering the Creative Industries)

Name: Museum Marketization: Cultural Institutions in the Neoliberal Era (Discovering the Creative Industries)
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Museums

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Description

This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined, and cultural institutions need to be aware of their place in the market. Commercial awareness, which was previously disparaged, is now seen as a legitimate and necessary response to increased competition, enhancing experience, increasing accessibility, broadening inclusivity and sustainable futures with diminishing funding. The contributions to this book highlight that marketing, public relations, sponsorship and fundraising have become integral to the survival of many museums, galleries and events. Of interest to students and scholars across topics such as arts marketing, arts administration, heritage marketing and museum studies, the book is also insightful for reflective practitioners in the creative sector.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138393851
Category: Books > Subjects > Arts & Photography > Exhibition & Collection Catalogs > Museums
Domain: Amazon UK
Release Date: 20 December 2019
Listed Since: 19 September 2019

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Routledge Museum Marketization: Cultural Institutions in the Neoliberal Era (Discovering the Creative Industries)

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