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Rowman & Littlefield Publishers Marketing the Arts: An Introduction

Amazon

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£71.25 £67.69 £69.11 £70.54 £71.96 £73.39 £74.81 14 September 2026 27 September 2026 10 October 2026 23 October 2026 05 November 2026
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Description

With limited budgets and resources, arts ventures are struggling to employ modern marketing methods to promote their events. Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically. The book is designed for classroom use, but also appeals to practitioners looking to strengthen their understanding of marketing, as well as for individuals interested in selling their creations. The book addresses: market researchmarketing strategyvalue creationbrandingcustomer acquisitionmarket distributionpricing strategysustaining customers and value Features include: Discussion questions and classroom activitiesCase studies of real life situationsCommentary by current professional practitionersCompanion website

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
21 July 2020
Listed Since
18 October 2019

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