Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing) - Image 1

£49.04

Routledge Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Name: Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)
Brand: Routledge
Price: 49.04 GBP
Availability: InStock

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Description

This book examines the nature and extent of competition in the pharmaceutical industry and analyses the interaction between market structure and selected elements of the marketing mix. It provides valuable insights into the level of promotional expenditure required to achieve a significant market share for new products; the use of price, new products and promotional strategies to protect market share; the effects of patent expiration on price levels and the use of pricing strategy to achieve market share. The book includes a brief comparative analysis of competition and marketing strategies in the US ethical pharmaceutical market.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138971367
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 11 December 2015
Listed Since: 14 December 2015

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Routledge Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

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