Rowntree and the Marketing Revolution, 1862-1969 - Image 1

£41.99

This is the usual price. Wait for it to drop, or tell us your number.

£42 today · usual range £38–£42 · best ever £38

Cambridge University Press Rowntree and the Marketing Revolution, 1862-1969

Name: Rowntree and the Marketing Revolution, 1862-1969
Brand: Cambridge University Press
Price: 41.99 GBP
Availability: InStock

Business & Economic History

Price Distribution

Price distribution over 66 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £42 (47 days, 71.2%)

Price range: £38 - £42

Price levels: 3 different prices over 66 days

Description

Rowntree and the Marketing Revolution, 1862–1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.

Product Specifications

Brand: Cambridge University Press
Format: paperback
ASIN: 0521023785
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 25 January 2007
Listed Since: 16 February 2007

Barcode

No barcode data available

This is the usual price. Wait for it to drop, or tell us your number.

Cambridge University Press Rowntree and the Marketing Revolution, 1862-1969

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

History of Marketing in India (Routledge Studies in the History of Marketing)

Marketing

The Rise of the Corporate Economy (Economic History)

The Industrial Revolution and British Society

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Glaxo: A History to 1962

Marketing and Gamification: Applications, Challenges, and Ethics (Routledge Studies in Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Routledge Handbook of Football Marketing (Routledge International Handbooks)

A History of Accounting and Accountants

Marketing Communications in Tourism and Hospitality

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

The Routledge Critical Companion to Leadership Studies (Routledge Companions in Business, Management and Marketing)

Marketing, Morality and the Natural Environment: 15 (Routledge Advances in Management and Business Studies)

Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in New Media and Cyberculture)

Sport Marketing in a Global Environment: Strategic Perspectives (World Association for Sport Management Series)

British Business in Asia since 1860

Revolution in History

Relationship Marketing in Franchising and Retailing

Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Sport Brands (Routledge Sports Marketing Series)

The Cambridge Economic History of Modern Britain: Industrialisation, 1700-1870: Volume 1 (The Cambridge Economic History of Modern Britain 2 Volume Hardback Set)

Marketing to the Poor: Creating Value

Selling Photography: The Growth of British Photographic Manufacturing and Retailing, 1839–1914 (The History of Retailing and Consumption)

This is the usual price. Wait for it to drop, or tell us your number.

Cambridge University Press Rowntree and the Marketing Revolution, 1862-1969

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

History of Marketing in India (Routledge Studies in the History of Marketing)

Marketing

The Rise of the Corporate Economy (Economic History)

The Industrial Revolution and British Society

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Glaxo: A History to 1962

Marketing and Gamification: Applications, Challenges, and Ethics (Routledge Studies in Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Routledge Handbook of Football Marketing (Routledge International Handbooks)

A History of Accounting and Accountants

Marketing Communications in Tourism and Hospitality

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

The Routledge Critical Companion to Leadership Studies (Routledge Companions in Business, Management and Marketing)

Marketing, Morality and the Natural Environment: 15 (Routledge Advances in Management and Business Studies)

Upgrade Culture and Technological Change: The Business of the Future (Routledge Studies in New Media and Cyberculture)

Sport Marketing in a Global Environment: Strategic Perspectives (World Association for Sport Management Series)

British Business in Asia since 1860

Revolution in History

Relationship Marketing in Franchising and Retailing

Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Sport Brands (Routledge Sports Marketing Series)

The Cambridge Economic History of Modern Britain: Industrialisation, 1700-1870: Volume 1 (The Cambridge Economic History of Modern Britain 2 Volume Hardback Set)

Marketing to the Poor: Creating Value

Selling Photography: The Growth of British Photographic Manufacturing and Retailing, 1839–1914 (The History of Retailing and Consumption)