Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History) - Image 1

£173.33

This is the most expensive it has ever been. Walk away.

£173 today · previous high £173 · all-time low £170

Routledge Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Name: Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)
Brand: Routledge
Price: 173.33 GBP
Availability: InStock

Illustrated

Business & Economic History

Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £173 (53 days, 80.3%)

Price range: £170 - £173

Price levels: 2 different prices over 66 days

Description

This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Routledge
Model: Illustrated
Format: hardcover
ASIN: 0415776937
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 04 May 2010
Listed Since: 30 July 2008

Barcode

No barcode data available

This is the most expensive it has ever been. Walk away.

Routledge Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Sport Brands (Routledge Sports Marketing Series)

International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs (Routledge Studies in Marketing)

Competitive Branding Strategies: Managing Performance in Emerging Markets

International Luxury Brand Strategy

Private Law and Competition Regulation: A Comparative Study (Routledge Research in Competition Law)

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues (Routledge Studies in Marketing)

University Technology Transfer: The globalization of academic innovation (Routledge Studies in Global Competition)

Competition Law and Economics in Australia, Volume I: The Competition Law System: Context, Law, and Economics

Research Handbook on Trademark Law Reform (Research Handbooks in Intellectual Property series)

The Evolving Firm in the Evolving Context: Coordinating Competences (Routledge Studies in Global Competition)

Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)

International Competition Policy: Maintaining Open Markets in the Global Economy

The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Merchants in Global Economic History: Intermediation, Information, Trust, and Exchange (Routledge Explorations in Economic History)

The Future of Multilateralism and Globalization in the Age of the U.S.–China Rivalry (Routledge Studies in the Modern World Economy)

History of Marketing in India (Routledge Studies in the History of Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Mendeleev and the Economics of Russian Protectionism: Chemistry, Industry and Growth (Routledge Studies in the History of Economics)

eCommerce Economics

Innovation, Alliances, and Networks in High-Tech Environments (Routledge Studies in Global Competition)

Protecting Creativity in Fashion Design: US Laws, EU Design Rights, and Other Dimensions of Protection (Routledge Research in Fashion Law)

Innovation, Human Capital and Trade Competitiveness: How Are They Connected and Why Do They Matter? (Innovation, Technology, and Knowledge Management)

The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands (Routledge Advances in Management and Business Studies)

This is the most expensive it has ever been. Walk away.

Routledge Trademarks, Brands, and Competitiveness (Routledge International Studies in Business History)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Sport Brands (Routledge Sports Marketing Series)

International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs (Routledge Studies in Marketing)

Competitive Branding Strategies: Managing Performance in Emerging Markets

International Luxury Brand Strategy

Private Law and Competition Regulation: A Comparative Study (Routledge Research in Competition Law)

Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues (Routledge Studies in Marketing)

University Technology Transfer: The globalization of academic innovation (Routledge Studies in Global Competition)

Competition Law and Economics in Australia, Volume I: The Competition Law System: Context, Law, and Economics

Research Handbook on Trademark Law Reform (Research Handbooks in Intellectual Property series)

The Evolving Firm in the Evolving Context: Coordinating Competences (Routledge Studies in Global Competition)

Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)

International Competition Policy: Maintaining Open Markets in the Global Economy

The Average Consumer in Confusion-based Disputes in European Trademark Law and Similar Fictions

Merchants in Global Economic History: Intermediation, Information, Trust, and Exchange (Routledge Explorations in Economic History)

The Future of Multilateralism and Globalization in the Age of the U.S.–China Rivalry (Routledge Studies in the Modern World Economy)

History of Marketing in India (Routledge Studies in the History of Marketing)

Competition and Marketing Strategies in the Pharmaceutical Industry (RLE Marketing) (Routledge Library Editions: Marketing)

Mendeleev and the Economics of Russian Protectionism: Chemistry, Industry and Growth (Routledge Studies in the History of Economics)

eCommerce Economics

Innovation, Alliances, and Networks in High-Tech Environments (Routledge Studies in Global Competition)

Protecting Creativity in Fashion Design: US Laws, EU Design Rights, and Other Dimensions of Protection (Routledge Research in Fashion Law)

Innovation, Human Capital and Trade Competitiveness: How Are They Connected and Why Do They Matter? (Innovation, Technology, and Knowledge Management)

The Dark Side of Marketing Communications: Critical Marketing Perspectives (Routledge Studies in Critical Marketing)

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands (Routledge Advances in Management and Business Studies)