Public Relations History: From the 17th to the 20th Century. The Antecedents - Image 1

£133.40

Routledge Public Relations History: From the 17th to the 20th Century. The Antecedents

Name: Public Relations History: From the 17th to the 20th Century. The Antecedents
Brand: Routledge
Price: 133.4 GBP
Availability: InStock

Business & Economic History

This is the most expensive it has ever been. Walk away.

£133 today · previous high £133 · all-time low £98

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 638 days • 638 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 638 days • 5 price ranges

Days at Price

Current Price

Price Analysis

Most common range: £119-126 (258 days, 40.4%)

Price range: £98 - £133

Price levels: 5 price ranges over 638 days

Description

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0805817794
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 01 July 1995
Listed Since: 23 December 2006

Barcode

No barcode data available

Routledge Public Relations History: From the 17th to the 20th Century. The Antecedents

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook of Public Relations

Routledge - Public Relations, Society and the Generative Power of History

Public Relations: Critical Debates and Contemporary Practice

Public Relations: Study Guide

Public Relations: The Profession and the Practice

Public Relations: Critical Debates and Contemporary Practice

Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges: 3 (Advances in Public Relations and Communication Management, 3)

Public Relations: The Basics: The Basics

Public Relations: Theory and Practice

Public Relations: Best Practices and Applications

Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)

Public Relations: Strategies and Techniques

Routledge Public Relations and the History of Ideas Book

Public Relations: Critical Concepts in Media and Cultural Studies

Government Public Relations: A Reader (Public Administration and Public Policy)

Routledge Pathways to Public Relations - History of Practice

The Comprehensive Public Relations Reader: Function and Practice

Routledge Pathways to Public Relations - History of Practice

Public Relations: A Guide to Strategic Communication

International Public Relations: A Comparative Analysis (Routledge Communication Series)

Public Relations Writing: Form and Style

Routledge The Public Relations of Everything - PR History Book

Public Relations and the Digital: Professional Discourse and Change (Communicating in Professions and Organizations)

Perspectives on Public Relations Research (Routledge Advances in Management and Business Studies)