£136.81

Routledge Community Building and Early Public Relations Book

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Description

Explore a new perspective on communication history with Community Building and Early Public Relations: Pioneer Women's Role on and after the Oregon Trail. This Routledge publication offers a path to broaden the traditional history of public relations in the United States. By examining the lived experiences of pioneer women, the text connects historical westward migration to the fundamental functions of PR. This book uses humanist, communitarian, critical race theory, social constructionist perspectives, and a feminist communicology lens to analyze how these women operated. It draws direct parallels between their actions and core PR tasks, such as relationship-building, networking, community building, and boundary setting. It is an essential resource for those looking to expand their understanding of how communication and community structures were built during a century of migration.

Key Features

Expands the history of public relations by looking beyond traditional Caucasian/White male-gendered narratives in the U.S.

Analyzes the lived experiences of pioneer women during the era of westward migration and the Oregon Trail.

Connects historical social actions to core PR functions like networking and relationship-building.

Uses diverse theoretical lenses including feminist communicology and critical race theory to study communication.

Provides academic insight into community building and boundary setting through a historical lens.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 December 2020
Listed Since
29 July 2020

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