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Prentice Hall Strategic Marketing Plan Audit (Financial Times Series)

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Description

ANALYSE AND EVALUATE YOUR COMPANY'S STRATEGIC FOCUS Strategic marketing planning presents a major challenge in today's increasingly competitive global market. Companies need to find a balance between both short-term efficiency and long-term effectiveness in order to achieve a sustainable competitive advantage within the market place. . This audit describes how to develop an effective marketing plan and provides a step-by-step guide to evaluating its effectiveness. It enables you to review every aspect of your company's marketing strategy, helping you to: . Understand the nature of a strategic marketing planning Write a mission statement which is tailored to your organisation Set clearly stated and precise marketing objectives Implement both tactical and strategic marketing strategies

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
25 October 1999
Listed Since
09 December 2006

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