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Wiley Marketing for Sustainable Development - Wiley Book

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Description

This Wiley-ISTE publication explores the intersection of marketing and sustainable development, challenging the notion that these fields are incompatible. The book demonstrates how marketing holds a powerful position to drive transformation at the production level and guide consumers towards responsible purchasing decisions. Grounded in marketing's foundational principles of supporting company-customer relationships and promoting well-being, this work addresses contemporary crises and consumer skepticism by reframing how brands can align commercial objectives with environmental and social responsibility. Ideal for professionals, academics and students in food chain management, agronomy and food science, the text provides practical insights for rethinking consumption models and implementing sustainable marketing strategies that benefit both business and society.

Key Features

Wiley-ISTE publication addressing the relationship between marketing strategy and sustainable development in modern business contexts.

Covers food chain management, agronomy and food science subjects with focus on transforming production and consumer behaviour.

Explores how marketing can guide consumers towards responsible purchasing decisions aligned with sustainability goals.

Provides frameworks for rethinking consumption models and integrating well-being principles into brand strategy.

Suitable for business professionals, academics and students studying sustainable marketing and corporate responsibility.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
04 January 2022
Listed Since
26 October 2021

Barcode

No barcode data available

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