£120.25

Wiley Marketing for Sustainable Development - Wiley-ISTE Book

Name: Wiley Marketing for Sustainable Development - Wiley-ISTE Book
Brand: Wiley
Price: 116.49 GBP
Availability: InStock

Brands & Corporate Identity

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Most common price: £120 (70 days, 76.9%)

Price range: £116 - £120

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Description

Explore the connection between marketing and sustainable development in this insightful text from Wiley. While many view these two fields as incompatible, this book explains how marketing holds a powerful position to drive changes in production and guide consumers toward responsible behaviors. At its core, marketing serves as a bridge between companies and their customers. This book examines how the discipline can support the quest for well-being within a modern context marked by skepticism and global crises. By rethinking consumption models, readers can understand how marketing strategies can be used to encourage positive transformations throughout the food chain and beyond. This resource is ideal for those studying agronomy, food science, and food chain management who want to understand the role of business strategies in a changing world. It provides a foundation for understanding how marketing can move beyond traditional sales to support long-term sustainability and consumer responsibility.

Key Features

Examines the relationship between marketing strategies and sustainable development goals.

Provides insights into how marketing can drive transformations at the production level.

Explores methods to guide consumers toward more responsible consumption behaviors.

Connects marketing principles to the pursuit of well-being in a modern business context.

Relevant for students and professionals in agronomy, food science, and food chain management.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 1789450365
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 04 January 2022
Listed Since: 26 October 2021

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Wiley Marketing for Sustainable Development - Wiley-ISTE Book

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