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£41.99
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Routledge Sustainable Marketing Planning - Routledge Business Guide
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Description
Key Features
Routledge's second edition includes fully updated content reflecting current trends in sustainable business practices and marketing strategy.
Practical tools and frameworks help readers develop marketing plans that integrate sustainability principles into tactical and strategic decision-making.
Coverage spans consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing disciplines.
The text encourages critical reflection on why sustainability changes are needed, supporting deeper understanding beyond implementation steps.
Designed for business students and marketing professionals seeking to align commercial strategy with environmental and social responsibility.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1032561726
- Domain
- Amazon UK
- Release Date
- 16 April 2024
- Listed Since
- 19 October 2023
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