£41.58

Routledge Sustainable Marketing Planning - Second Edition

Name: Routledge Sustainable Marketing Planning - Second Edition
Brand: Routledge
Price: 36.79 GBP
Availability: InStock

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Description

Develop effective business strategies with Sustainable Marketing Planning from Routledge. This essential text provides the practical insights, tools, and frameworks needed to create marketing plans that are both tactically and strategically sound. By teaching readers how to embed sustainability directly into their planning processes, this book helps students implement meaningful changes while encouraging deep reflection on the necessity of these shifts. The second edition is fully updated to address the modern landscape of business. It covers a wide range of contemporary themes that influence sustainable planning, including consumer behavior, digital marketing, and international marketing. Whether you are studying services, event management, internal marketing, or entrepreneurialism, this book offers a comprehensive guide to navigating the complexities of modern marketing in a responsible way. It is a vital resource for students and professionals looking to master the balance between business objectives and sustainable practices.

Key Features

Provides practical tools and frameworks to help readers build tactically and strategically appropriate marketing plans.

Teaches methods to embed sustainability into core planning processes for long-term impact.

Includes updated content on contemporary themes like digital marketing and consumer behavior.

Covers diverse business areas including international marketing, services, and event management.

Encourages critical reflection on why sustainable changes are necessary in modern business.

Explores specialized topics such as entrepreneurialism and internal marketing within a sustainable context.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032561726
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 April 2024
Listed Since: 19 October 2023

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Routledge Sustainable Marketing Planning - Second Edition

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