£41.58

Routledge Sustainable Marketing Planning - Second Edition

Name: Routledge Sustainable Marketing Planning - Second Edition
Brand: Routledge
Price: 41.58 GBP
Availability: InStock

Economics

This is the most expensive it has ever been. Walk away.

£42 today · previous high £42 · all-time low £41

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 19 days • 19 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 19 days • 1 price levels

Days at Price

Price Analysis

Most common price: £41 (19 days, 100.0%)

Price range: £41 - £41

Price levels: 1 different prices over 19 days

Description

Develop effective business strategies with Sustainable Marketing Planning from Routledge. This essential text provides the practical insights, tools, and frameworks needed to create marketing plans that are both tactically and strategically sound. By teaching readers how to embed sustainability directly into their planning processes, this book helps students implement meaningful changes while encouraging deep reflection on the necessity of these shifts. The second edition is fully updated to address the modern landscape of business. It covers a wide range of contemporary themes that influence sustainable planning, including consumer behavior, digital marketing, and international marketing. Whether you are studying services, event management, internal marketing, or entrepreneurialism, this book offers a comprehensive guide to navigating the complexities of modern marketing in a responsible way. It is a vital resource for students and professionals looking to master the balance between business objectives and sustainable practices.

Key Features

Provides practical tools and frameworks to help readers build tactically and strategically appropriate marketing plans.

Teaches methods to embed sustainability into core planning processes for long-term impact.

Includes updated content on contemporary themes like digital marketing and consumer behavior.

Covers diverse business areas including international marketing, services, and event management.

Encourages critical reflection on why sustainable changes are necessary in modern business.

Explores specialized topics such as entrepreneurialism and internal marketing within a sustainable context.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032561726
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 16 April 2024
Listed Since: 19 October 2023

Barcode

No barcode data available

Routledge Sustainable Marketing Planning - Second Edition

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business)

Business Marketing Strategies: The Pursuit of Sustainability: Marketing Management

Sustainable Marketing

Sustainable Marketing Management: Grundlagen und Cases

Sustainability Marketing: A Global Perspective, 2nd Edition

Sustainability Marketing: New directions and practices

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Sustainable Marketing: The Industry’s Role in a Sustainable Future

Sustainable Strategic Management: Leadership with Purpose

Sustainability Management: Concepts, Instruments, and Stakeholders

Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Sustainable Marketing: Pearson New International Edition

The Sustainability Handbook, Volume 1: The Body of Knowledge around Substantial Sustainability Innovation

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Business and Environmental Sustainability: Foundations, Challenges and Corporate Functions

Communicating Sustainability for the Green Economy

Foundations of Sustainable Business: Theory, Function, and Strategy

Marketing In and For a Sustainable Society: 13 (Review of Marketing Research, 13)

Sustainable Business: Key Issues (Key Issues in Environment and Sustainability)

Business & Sustainability: Concepts, Strategies and Changes: 3 (Critical Studies on Corporate Responsibility, Governance and Sustainability, 3)

Sustainable Business Models: Principles, Promise, and Practice (CSR, Sustainability, Ethics & Governance)

Ethics, Social Responsibility and Sustainability in Marketing (Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application)

Business and Sustainability