£67.68

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£68 today · all-time low £68 (Aug 2026) · usually the usual

Kogan Page Sustainable Marketing - Award Winning Business Book

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Description

Becoming a sustainable marketer is no longer an optional extra. As sustainability becomes a necessity for the future, this book provides a blueprint for embedding these practices at the heart of marketing. It addresses the urgent need for professionals to feel confident delivering sustainable solutions for clients and customers. This title explores the current relationship between marketing and various environmental and societal problems. It challenges traditional roles and cultural norms within the industry. As a winner of the Leonard L. Berry Marketing Book Award 2024 and shortlisted for the Business Book Awards 2024 in Sales and Marketing, this Kogan Page publication is a vital resource for those looking to transform their professional approach.

Key Features

Winner of the Leonard L. Berry Marketing Book Award 2024.

Shortlisted for the 2024 Business Book Awards in the Sales and Marketing category.

Provides a practical blueprint for embedding sustainability into core marketing strategies.

Addresses the necessity of sustainability for modern clients and customers.

Challenges traditional marketing roles and cultural norms regarding environmental and societal issues.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 December 2023
Listed Since
21 January 2023

Barcode

No barcode data available

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