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£155.00
Routledge Green Marketing in a Unified Europe - Routledge Business
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Most common price: £137 (14 days, 93.3%)
Price range: £137 - £155
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Description
Key Features
Routledge publication delivering strategic guidance on integrating environmental considerations into marketing strategies for European businesses.
Addresses both empirical research and conceptual frameworks to help marketing professionals understand green market positioning opportunities.
Provides competitive positioning strategies for companies seeking to succeed in the growing green marketing segment.
Covers environmental preservation, protection, and conservation as core marketing agenda topics for international markets.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1560248297
- Domain
- Amazon UK
- Release Date
- 16 October 1996
- Listed Since
- 30 December 2006
Barcode
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