£133.40

Routledge - Green Marketing in a Unified Europe Book

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Description

As the preservation and protection of the physical environment becomes a top priority for international markets, businesses must adapt to stay competitive. Green Marketing in a Unified Europe provides marketing professionals with the necessary insights to integrate environmental considerations into their core strategies. This book offers a deep look into the opportunities available for companies looking to position themselves effectively within the green environment. By addressing green marketing at both empirical and conceptual levels, it serves as a resource for those seeking to gain a strategic boost in a changing global landscape. Whether you are studying sociology or working in international business, this text helps clarify how environmental protection impacts modern marketing practices across Europe.

Key Features

Gain insight into how to competitively position your brand within the growing green environment.

Learn to integrate environmental preservation and conservation into modern marketing strategies.

Explore the connection between environmental protection and international marketing success.

Access both empirical and conceptual perspectives on the subject of green marketing.

Understand the strategic advantages available to companies that prioritize environmental considerations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 October 1996
Listed Since
30 December 2006

Barcode

No barcode data available

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