Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£211.84

IGI Global Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 211.84 GBP
Availability: InStock

Brands & Corporate Identity

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Description

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522595589
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 26 July 2019
Listed Since: 08 May 2019

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IGI Global Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services)

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