£211.84

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IGI Global Green Marketing as a Positive Driver Toward Business Sustainability (Advances in Marketing, Customer Relationship Management, and E-Services)

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£213.66 £211.66 £212.09 £212.53 £212.97 £213.41 £213.84 25 July 2026 29 July 2026 02 August 2026 06 August 2026 11 August 2026
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Price distribution over 18 days • 2 price levels

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Most common price: £214 (17 days, 94.4%)

Price range: £212 - £214

Price levels: 2 different prices over 18 days

Description

As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 July 2019
Listed Since
08 May 2019

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