£51.00

LAP Lambert Academic Publishing The Future of Green Marketing: Sustainability as a Core Brand Strategy

Name: The Future of Green Marketing: Sustainability as a Core Brand Strategy
Brand: LAP Lambert Academic Publishing
Price: 51.0 GBP
Availability: InStock

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Description

The Future of Green Marketing: Sustainability as a Core Brand Strategy explores the evolving landscape of modern marketing where sustainability is not just a trend but a fundamental business strategy. This book delves into how companies can integrate environmental responsibility into their brand identity to enhance competitiveness, customer loyalty, and long-term profitability. It examines key themes such as green product innovation, ethical branding, corporate social responsibility, and the role of digital platforms in promoting sustainable practices. With a focus on case studies, actionable strategies, and the growing consumer demand for eco-friendly solutions, the book provides a roadmap for businesses aiming to lead in the green economy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 6208224330
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 21 October 2024
Listed Since: 06 November 2024

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LAP Lambert Academic Publishing The Future of Green Marketing: Sustainability as a Core Brand Strategy

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