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IGI Global Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, and Proficiency in Sustainability)

Name: Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, and Proficiency in Sustainability)
Brand: IGI Global

Sustainability & Green Design

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Description

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1522529128
Category: Books > Subjects > Arts & Photography > Architecture > Design > Sustainability & Green Design
Domain: Amazon UK
Release Date: 30 November 2017
Listed Since: 04 August 2017

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IGI Global Driving Green Consumerism Through Strategic Sustainability Marketing (Practice, Progress, and Proficiency in Sustainability)

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