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MACMILLAN Green Marketing in Emerging Markets - Palgrave Macmillan

Amazon

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Description

As corporations face increasing pressure to lower carbon footprints and adopt socially responsible practices, green marketing has become a vital tool for modern business. This book explores how environmentally responsible practices can address the social, economic, and environmental challenges caused by rapid industrialization in emerging economies. Part of the Palgrave Studies of Marketing in Emerging Economies series, this text provides both theoretical and practical insights. It examines how businesses within these specific economic landscapes can successfully integrate green objectives into their marketing strategies. This resource is designed for those looking to understand the transition toward sustainable business models in fast-growing global markets.

Key Features

This Palgrave Macmillan publication offers theoretical and practical insights into green marketing strategies.

The text focuses on how businesses in emerging economies can integrate green objectives into their marketing.

It addresses the environmental and social problems resulting from rapid industrialization in emerging markets.

The book explores sustainable ways of conducting business as corporations work to lower their carbon footprint.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 August 2021
Listed Since
13 March 2021

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