Green Marketing in Emerging Markets - Palgrave Macmillan - Image 1

£118.84

MACMILLAN Green Marketing in Emerging Markets - Palgrave Macmillan

Name: Green Marketing in Emerging Markets - Palgrave Macmillan
Brand: MACMILLAN
Price: 118.84 GBP
Availability: InStock

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Description

As corporations face increasing pressure to reduce carbon footprints and adopt socially responsible practices, green marketing has become a vital area of study. This book, part of the Palgrave Studies of Marketing in Emerging Economies series, addresses the specific challenges found in rapidly industrializing nations. In these emerging economies, social, economic, and environmental issues require immediate attention, making environmentally responsible business practices more important than ever. This text offers both theoretical and practical insights to help businesses navigate these complexities. It explores how companies can integrate green objectives into their core operations to promote sustainability. By studying the strategic and operational perspectives of green marketing, readers gain a better understanding of how to implement sustainable business models that address the unique environmental needs of developing markets.

Key Features

Provides theoretical and practical insights for businesses looking to integrate green objectives into their operations.

Addresses the specific environmental and economic challenges caused by rapid industrialization in emerging economies.

Explores strategic perspectives on how corporations can lower their carbon footprint and adopt sustainable practices.

Part of the Palgrave Studies of Marketing in Emerging Economies series for specialized academic and professional study.

Offers solutions for promoting environmentally responsible practices within rapidly developing markets.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030740641
Category: Books > Subjects > Business, Finance & Law > Accounting
Domain: Amazon UK
Release Date: 18 August 2021
Listed Since: 13 March 2021

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MACMILLAN Green Marketing in Emerging Markets - Palgrave Macmillan

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