£64.54

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Bloomsbury The Green Corporation: The Next Competitive Advantage

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£64.54 £61.31 £62.60 £63.89 £65.19 £66.48 £67.77 25 July 2026 05 August 2026 17 August 2026 28 August 2026 09 September 2026
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Description

Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included. This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
22 July 1996
Listed Since
13 February 2007

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No barcode data available

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