Praeger The Green Corporation: The Next Competitive Advantage

Product Description Green management or management using environmentally sensible techniques is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using the resources in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included. This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management with methods of measurements of success and methods of implementation included. The work also should be of interest to scholars and students in business management. Review "Bhat...integrates green benchmarking, green value analysis, and life cycle assessment into an environmentally sensitive model of global competitiveness. Oriented toward the management practitioner, the volume emphasizes a conscientious ecological strategy for the traditional managerial functions (research and development, design, production, packaging, marketing, and recycling). The writing style is succinct, and the chapters are filled with current statistical data....[an] excellent reference source...."-Choice ?Bhat...integrates green benchmarking, green value analysis, and life cycle assessment into an environmentally sensitive model of global competitiveness. Oriented toward the management practitioner, the volume emphasizes a conscientious ecological strategy for the traditional managerial functions (research and development, design, production, packaging, marketing, and recycling). The writing style is succinct, and the chapters are filled with current statistical data....[an] excellent reference source....?-Choice From the Back Cover Green management, or management using environmentally sensible techniques, is the next major challenge for American business managers. State-of-the-art green management practices are needed to reduce pollution and to improve competitiveness by conserving resources and using them in a responsible manner. Every functional area of the firm will participate. World class practices for planning and implementation of green strategies are provided for technical, production, marketing, and general managers. Management and engineering techniques are integrated to help readers assimilate practices into their own companies. Green benchmarking, green value analysis, and life cycle assessment are included. This work is mainly written for practicing production managers, R&D managers, corporate managers, and marketing managers who are interested in learning about green management. Methods of measuring success and methods of implementation are included. The work also should be of interest to scholars and students in business management. About the Author VASANTHAKUMAR N. BHAT is Associate Professor of Management Science and Operations Management at the Lubin Graduate School of Business, Pace University. Dr. Bhat is interested in applying his management training and training in industrial and mechanical engineering to promote green management.