£151.26

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£151 today · previous high £151 · all-time low £143

Routledge Green Entrepreneurship in Personal Mobility - Routledge Studies

Amazon

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£151.26 £141.82 £143.88 £145.94 £148.00 £150.06 £152.12 25 July 2026 12 August 2026 31 August 2026 18 September 2026 07 October 2026
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13 days 62 days · current 0 16 31 47 62 £143 £151 Days at Price

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Most common price: £151 (62 days, 82.7%)

Price range: £143 - £151

Price levels: 2 different prices over 75 days

Description

This Routledge book explores how environmental ambition shapes new product development in sustainable business. Through an empirical study of the human powered vehicle sector, author Luca Berchicci investigates why green entrepreneurs' efforts to create environmentally-friendly products don't always result in viable business cases. The work provides crucial insights into the intersection of environmental goals and commercial success, examining how product developers and managers integrate sustainability considerations into innovation strategies. Designed for business students, managers, and entrepreneurs interested in green innovation, this title addresses the gap between environmental intention and business reality in the personal mobility sector. It offers practical understanding of the challenges faced when balancing ecological responsibility with market viability.

Key Features

Explores how environmental ambition influences new product development in the human powered vehicle sector through empirical research.

Examines the business implications of green entrepreneurship and sustainable product innovation in the personal mobility industry.

Part of the Routledge Studies in Innovation, Organizations and Technology series for academic and professional audiences.

Written by Luca Berchicci to bridge understanding between environmental objectives and effective business strategy.

Addresses the challenge of translating environmental goals into commercially viable products and services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 September 2008
Listed Since
21 March 2008

Barcode

No barcode data available

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