£131.84

Routledge Green Entrepreneurship in Personal Mobility Book

Name: Routledge Green Entrepreneurship in Personal Mobility Book
Brand: Routledge
Price: 131.84 GBP
Availability: InStock

Management Science

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Description

Developing sustainable products presents a unique challenge for modern entrepreneurs. Often, environmental improvements do not automatically result in a strong business case. This book, part of the Routledge Studies in Innovation, Organizations and Technology series, addresses this gap by exploring the connection between environmental goals and new product development. Through an empirical study focused on the human powered vehicle sector, author Luca Berchicci examines how the environmental ambitions of managers and developers impact the creation of new products and services. This text provides a deeper understanding of the implications of environmental issues within the innovation process. It is an essential resource for those studying how green initiatives can be integrated into successful business models and product lifecycles.

Key Features

Explores the link between environmental ambition and the effectiveness of new product development processes.

Provides an empirical study focused specifically on the human powered vehicle sector.

Examines how product developers and managers navigate the challenges of building sustainable business cases.

Part of the Routledge Studies in Innovation, Organizations and Technology academic series.

Analyzes the impact of environmental issues on the creation of new products and services.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415454646
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 03 September 2008
Listed Since: 21 March 2008

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Routledge Green Entrepreneurship in Personal Mobility Book

It has never been this cheap. We have no record of a lower price.

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