Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business) - Image 1

£103.66

Springer Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business)

Name: Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business)
Brand: Springer
Price: 103.66 GBP
Availability: InStock

Environment

This is the most expensive it has ever been. Walk away.

£104 today · previous high £104 · all-time low £104

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 48 days · 48 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 48 days • 1 price levels

Days at Price

Price Analysis

Most common price: £104 (48 days, 100.0%)

Price range: £104 - £104

Price levels: 1 different prices over 48 days

Description

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand’s commercial competitive advantage through its societal and environmental impact. It presents complex cross-disciplinary and cross-functional theoretical and practical discussions in a simplified manner to specify how the learning outcomes from different chapters can address the grand challenges associated with climate change, economic instability, geopolitical uncertainty, and inequity whilst underpinning profit-making ventures responsibly. The authors also demonstrate how the learning outcomes from this book can be applied in pursuit of each of the 17 United Nations (UN) Sustainable Development Goals (SDGs). Each chapter features a chapter summary, preliminary vignette, key terms, web exercises, review and discussion questions, and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini cases for discussion Sustainable Marketing in Action: These sections inspire students to apply concepts and theories to actual business situations This core textbook prepares the next generation of sustainable marketers to pursue their career goals with a commitment to fostering a positive and sustainable impact on society, the environment, the economy, their organizations, and themselves.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3031791290
Category: Books > Subjects > Scientific, Technical & Medical > Environment
Domain: Amazon UK
Release Date: 26 March 2025
Listed Since: 26 October 2024

Barcode

No barcode data available

Springer Sustainable Marketing: Strategic Marketing for People, Planet and Profit (Classroom Companion: Business)

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Sustainable Marketing Planning - Second Edition

Business Marketing Strategies: The Pursuit of Sustainability: Marketing Management

Sustainable Marketing Management: Grundlagen und Cases

Sustainable Marketing

Sustainability Marketing: New directions and practices

Sustainability Marketing: A Global Perspective, 2nd Edition

The Sustainable Marketing Concept in European SMEs: Insights from the Food & Drink Industry

Sustainability Management: Concepts, Instruments, and Stakeholders

Consumers, Society and Marketing: A Sustainability Perspective (CSR, Sustainability, Ethics & Governance)

Sustainable Marketing: The Industry’s Role in a Sustainable Future

Sustainable Strategic Management: Leadership with Purpose

Revolutionizing Sustainability Education: Stories and Tools of Mindset Transformation (The Principles for Responsible Management Education Series)

Routledge - Struggles and Successes in Sustainable Development

Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Principles of Sustainable Business: Frameworks for Corporate Action on the SDGs (The Principles for Responsible Management Education Series)

Foundations of Sustainable Business: Theory, Function, and Strategy

Sustainable Businesses in Developing Economies: Socio-Economic and Governance Perspectives

Sustainable Development and Learning: framing the issues

Sustainable Development Strategies: A Resource Book

Routledge - The Sustainability Mindset Principles Book

Sustainable Development and Learning: framing the issues

Routledge - The Sustainable Development Goals: Industry Sectors

Macmillan Sustainability Mindset and Transformative Leadership

The Sustainability Debate: Policies, Gender and the Media: 14 (Critical Studies on Corporate Responsibility, Governance and Sustainability, 14)