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Kogan Page Sustainable Marketing: The Industry’s Role in a Sustainable Future

Name: Sustainable Marketing: The Industry's Role in a Sustainable Future
Brand: Kogan Page

Web Marketing

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WINNER: Leonard L. Berry Marketing Book Award 2024 - Marketing: Strategy SHORTLISTED: Business Book Awards 2024 - Sales & Marketing Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding sustainability at the heart of marketing. Exposing the disturbing reality of marketing's current relationship with many of our environmental and societal problems, it challenges the traditional role of marketing, its cultural norms and gross inefficiency. It goes on to present a compelling vision for change and a practical guide for marketing professionals, equipping them with the mindset and tools to transform their daily work and the industry as a whole, into a force for good. This is the perfect guide for marketing and sustainability professionals working through their company's sustainable transformation whilst trying to avoid the pitfalls of greenwashing and carbon myopia. Written by experts who apply their unique framework to the issue, this book takes what may feel like an insurmountable challenge and breaks it down, giving in-depth advice and providing real-world success stories from companies of all sizes including Tony's Chocolonely, The Onlii and AkzoNobel.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398613150
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 03 December 2023
Listed Since: 21 January 2023

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Kogan Page Sustainable Marketing: The Industry’s Role in a Sustainable Future

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