£60.29

Wiley Managing Customer Experience and Relationships - 4th Ed

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£65.28 £42.48 £47.45 £52.43 £57.40 £62.38 £67.35 26 April 2026 18 May 2026 09 June 2026 01 July 2026 24 July 2026

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Description

Maximize the value created by your customers with this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by industry leaders Don Peppers and Martha Rogers, Ph.D., this book provides a step-by-step guide for businesses aiming to put customers at the center of their business models. This edition helps companies move beyond generic service to a model where they treat different customers differently. By combining theoretical foundations with practical case studies and strategic analyses, the authors provide the tools needed to build lasting connections. Whether you are looking to improve customer retention or optimize your marketing strategy, this text offers a clear roadmap for driving long-term business success through improved customer experiences.

Key Features

Learn how to position your customers at the center of your business model to drive growth.

Follow a step-by-step strategic framework designed to maximize customer value.

Gain insights from world-leading experts Don Peppers and Martha Rogers, Ph.D.

Apply practical knowledge through real-world case studies and strategic analyses.

Master the concept of treating different customers differently to improve engagement.

Access updated content in this newly revised Fourth Edition for modern business needs.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
13 June 2022
Listed Since
19 March 2021

Barcode

No barcode data available

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