£119.25

Springer - A Twenty-First Century Guide to Aldersonian Marketing

Name: Springer - A Twenty-First Century Guide to Aldersonian Marketing
Brand: Springer
Price: 119.25 GBP
Availability: InStock

Business & Economic History

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Description

Explore the intellectual legacy of Wroe Alderson, a preeminent marketing thinker from the mid-twentieth century. This comprehensive guide from Springer provides a deep look into the life and writings that shaped modern marketing theory. Readers gain access to Alderson's seminal contributions alongside his practical best practices regarding marketing management and ethics. This volume serves as a vital resource for students and professionals interested in business and economic history. It includes reproduced articles and a biography that detail Alderson's impact on the field. By combining his original theoretical work with new perspectives from other scholars, this book offers a complete view of his lasting influence on marketing thought.

Key Features

Access a collection of Wroe Alderson's seminal contributions to marketing theory and his influential best practices articles.

Study practical applications of marketing management and ethics through reproduced writings from a leading mid-century thinker.

Gain historical context through a detailed biography and various articles that build upon Alderson's theoretical work.

Explore new perspectives via six original articles that examine the life and professional impact of Wroe Alderson.

Learn about the foundations of modern marketing thought through this curated academic resource from Springer.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 0387261753
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 28 September 2005
Listed Since: 29 January 2007

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Springer - A Twenty-First Century Guide to Aldersonian Marketing

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