£109.14

Springer - A Twenty-First Century Guide to Aldersonian Marketing

Name: Springer - A Twenty-First Century Guide to Aldersonian Marketing
Brand: Springer
Price: 109.14 GBP
Availability: InStock

Business & Economic History

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Description

Explore the intellectual legacy of Wroe Alderson with this comprehensive guide from Springer. This book provides a deep look into the life and writings of one of the most influential marketing thinkers of the mid-twentieth century. Readers gain access to Alderson's seminal contributions to marketing theory alongside his practical articles regarding marketing management and ethics. This volume serves as an essential resource for students and professionals interested in the history of marketing thought. It includes a biography of Alderson and a collection of previously published articles that build upon his theoretical groundwork. Additionally, the book features six original articles that further explore his work, making it a complete study of his impact on the field. Whether you are researching business history or studying modern marketing frameworks, this guide offers a clear connection to the foundations of the discipline.

Key Features

Includes reproduced seminal contributions to marketing theory for deep academic study.

Provides access to Alderson's best practices articles on marketing management and ethics.

Contains a detailed biography to understand the life of Wroe Alderson.

Features previously published articles that expand on his theoretical contributions.

Includes six original articles that provide further exploration of his work.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 1441938710
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 29 October 2010
Listed Since: 06 July 2010

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Springer - A Twenty-First Century Guide to Aldersonian Marketing

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