£108.62

Springer - A Twenty-First Century Guide to Aldersonian Marketing

Name: Springer - A Twenty-First Century Guide to Aldersonian Marketing
Brand: Springer
Price: 108.62 GBP
Availability: InStock

Business & Economic History

This is the most expensive it has ever been. Walk away.

£109 today · previous high £109 · all-time low £105

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 632 days • 632 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 632 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £108 (442 days, 69.9%)

Price range: £105 - £108

Price levels: 3 different prices over 632 days

Description

Explore the intellectual legacy of Wroe Alderson with this comprehensive guide from Springer. This book provides a deep look into the life and writings of one of the most influential marketing thinkers of the mid-twentieth century. Readers gain access to Alderson's seminal contributions to marketing theory alongside his practical articles regarding marketing management and ethics. This volume serves as an essential resource for students and professionals interested in the history of marketing thought. It includes a biography of Alderson and a collection of previously published articles that build upon his theoretical groundwork. Additionally, the book features six original articles that further explore his work, making it a complete study of his impact on the field. Whether you are researching business history or studying modern marketing frameworks, this guide offers a clear connection to the foundations of the discipline.

Key Features

Includes reproduced seminal contributions to marketing theory for deep academic study.

Provides access to Alderson's best practices articles on marketing management and ethics.

Contains a detailed biography to understand the life of Wroe Alderson.

Features previously published articles that expand on his theoretical contributions.

Includes six original articles that provide further exploration of his work.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 1441938710
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 29 October 2010
Listed Since: 06 July 2010

Barcode

No barcode data available

Springer - A Twenty-First Century Guide to Aldersonian Marketing

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Springer - A Twenty-First Century Guide to Aldersonian Marketing

Operationalisierung der Service-Dominant Logic-Entwicklung einer Skala zur Messung der Serviceetablierung in Unternehmen

Legends in Marketing: Shelby D. Hunt

Marketing Theory: Evolution and Evaluation

International Perspectives of Marketing Theory (SAGE Library in Marketing)

Online Course Pack:Principles of Marketing:European Edition/Companion Website Student Access Card:Principles of Marketing European Edition/Essential ... Marketing Planning/Marketing PlanPro Premier

Valuepack: Principles of Marketing: European Edition with Economics for Business

Online Course Pack:Strategic Brand Management/Research Methods for Business Students/International Economics/Organizational Behavior /CWS Graderacker ... CWS SAC/Ess Guide to Mrktg Planning

Research traditions in marketing: 5 (International Series in Quantitative Marketing, 5)

Principles of Marketing

Online Course Pack: Marketing Strategy and Competitive Positioning with OneKey Blackboard Access Card: Kotler, Principles of Marketing Euro and Principles of Marketing:European Edition

Modern American Capitalism: Understanding Public Attitudes and Perceptions

Online Course Pack:Principles of Marketing:Eusropean Edition/Solomon:Consumer Behaviour Enhanced Media Ed/Essential Guide to Marketing Planning/How to Write Essays & Assignments/Comp Webs SAC

Marketing Management: A Strategic Framework and Tools for Success

Ethical Approaches to Marketing: Positive Contributions to Society

Marketing: Critical Perspectives on Business and Management

History Of Marketing Science, The: 3 (World Scientific-Now Publishers Series in Business)

The Practical Marketing Workbook: Over 250 exercises for teaching marketing Ideal for flipped classrooms

FUNDAMENTALS OF MARKETING

Marketing, Rhetoric and Control: The Magical Foundations of Marketing Theory (Routledge Studies in Marketing)

How to Get Published in the Best Marketing Journals (How To Guides)

Prins Marketing, Operations Management, Financial Accounting and Reporting, E-Business and E-Commerce, Marketing, Management AccountingNon-Specialists, Corp Strategy, Economics and Course Box E

The Art & Science of Marketing: Marketing for Marketing Managers

Essentials Of Modern Marketing: Italy Edition