£144.56

Routledge - The Moral Compass of Public Relations Book

Name: Routledge - The Moral Compass of Public Relations Book
Brand: Routledge
Price: 144.56 GBP
Availability: InStock

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Description

Explore the complex civic and moral responsibilities of the public relations profession with this academic text from Routledge. While many discussions regarding ethics in public relations focus strictly on professional job performance, this book argues for a broader perspective. It suggests that the field must move beyond standard professional codes of ethics to incorporate general morality and citizenship. As the profession faces increased scrutiny, understanding its value within the community is more important than ever. This book examines the conscience of public relations by focusing on four key areas that define its role in morality and citizenship. It provides a necessary framework for those looking to understand how public relations functions as a part of a larger social fabric. Whether you are a researcher, student, or practitioner, this text offers a deep look into the ethical duties that shape the industry and its impact on society.

Key Features

Examines the civic and moral duties required of modern public relations practitioners.

Moves beyond basic professional codes to include broader concepts of general morality and citizenship.

Provides a framework for understanding the value of public relations within the community.

Addresses the increasing scrutiny the profession faces by looking at its social conscience.

Focuses on four specific areas to analyze the role of public relations in morality.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138121541
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 14 October 2016
Listed Since: 14 May 2016

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Routledge - The Moral Compass of Public Relations Book

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