£145.30

Routledge : Pioneering African-American Women in Advertising

Name: Routledge: Pioneering African-American Women in Advertising
Brand: Routledge
Price: 145.3 GBP
Availability: InStock

Business & Economic History

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Description

Discover the untold history of trailblazing professionals in the marketing world. While many legends of the advertising industry are well-known, the vital contributions of African-American women have often been left out of historical accounts. This book fills that gap by documenting the lives of women who launched their careers during the 1960s Mad Men era. Part of the Routledge Studies in the History of Marketing, this work chronicles the specific accomplishments of these women and examines the unique landscape they navigated. You will learn about the professional opportunities they seized and the specific challenges they faced while building prominent careers. This text provides a necessary look at how these pioneers coped with the industry and shaped the business as we know it today. It is an essential read for students, historians, and anyone interested in the history of business and economic development.

Key Features

Provides a detailed chronicle of the accomplishments of African-American women in the advertising industry.

Explores the professional landscape of the 1960s Mad Men era and the careers launched during this period.

Examines the specific opportunities and challenges faced by these trailblazing women in marketing.

Offers a unique historical perspective often omitted from standard accounts of advertising legends.

Part of the respected Routledge Studies in the History of Marketing series for academic and professional use.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138918318
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 26 February 2017
Listed Since: 18 August 2015

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Routledge : Pioneering African-American Women in Advertising

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