Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) - Image 1

£92.99

De Gruyter Oldenbourg Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956)

Name: Madmen in Shanghai: A Social History of Advertising in Modern China (1914-1956)
Brand: De Gruyter Oldenbourg
Price: 92.99 GBP
Availability: InStock

Social & Cultural

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Description

Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.

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Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956)

Product_Type: ABIS_BOOK

Brand: De Gruyter Oldenbourg

Product Specifications

Brand: De Gruyter Oldenbourg
Format: Hardcover
ASIN: 3111388247
Category: Books > Subjects > History > Social & Cultural
Domain: Amazon UK
Release Date: 04 June 2024
Listed Since: 05 January 2024

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De Gruyter Oldenbourg Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956)

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