Advertising in a Changing China - Image 1

£81.43

Europäischer Hochschulverlag GmbH & Co. KG Advertising in a Changing China

International Economics

Price data last checked 58 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

Last 33 days • 33 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 33 days • 1 price levels

Days at Price

Price Analysis

Most common price: £81 (33 days, 100.0%)

Price range: £81 - £81

Price levels: 1 different prices over 33 days

Description

Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market.Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market (Martin and Larsen, 1999). This is similarly remarked by Conley (1996, p. 16):

Product Specifications

Brand: Europäischer Hochschulverlag GmbH & Co. KG
Format: Paperback
ASIN: 3937686886
Category: Books > Subjects > Business, Finance & Law > Economics > International Economics
Domain: Amazon UK
Release Date: 01 January 2007
Listed Since: 30 July 2008

Barcode

No barcode data available

Europäischer Hochschulverlag GmbH & Co. KG Advertising in a Changing China

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Policy Reform and Chinese Markets: Progress and Challenges (Advances in Chinese Economic Studies series)

Unravelling Modern China

China’s Telecommunications Market: Entering a New Competitive Age (Advances in Chinese Economic Studies series)

Routledge The Chinese Economy and its Challenges - Book

Understanding a Changing China: Key Issues for Business

Geschäftserfolg in China: Strategien für den größten Markt der Welt

China and the Challenge of Economic Globalization: The Impact of WTO Membership

The Dragon Millennium: Chinese Business in the Coming World Economy

The Globalization of the Chinese Economy - Edward Elgar

Welfare, Environment and Changing US–Chinese Relations: 21st Century Challenges in China

China's Business Reforms: Institutional Challenges in a Globalised Economy (Routledge Contemporary China Series)

China's Business Reforms: Institutional Challenges in a Globalised Economy (Routledge Contemporary China Series)

Globalization and Sustainable Growth in China

High-Tech Industries in China (Advances in Chinese Economic Studies series)

Market Development in China: Spillovers, Growth and Inequality (Advances in Chinese Economic Studies series)

Financial Reform and Economic Development in China (Advances in Chinese Economic Studies series)

Demystifying Chinese Management: Issues and Challenges

Enterprising China: Business, Economic, and Legal Developments since 1979

China's Economy In Transformation Under The New Normal (Eai Series On East Asia): 0

Towards a Labour Market in China (Studies on Contemporary China)

China's Foreign Policy: Challenges and Prospects

Markteintritts- und Marktbearbeitungsstrategien deutscher Automobilhersteller auf dem chinesischen Automobilmarkt

Springer - The Chinese Approach: China's Economic Transformation

The Evolution of the Stock Market in China’s Transitional Economy (Advances in Chinese Economic Studies series)