Consumer Behavior in Asia: Issues and Marketing Practice - Image 1

£50.04

Routledge Consumer Behavior in Asia: Issues and Marketing Practice

Name: Consumer Behavior in Asia: Issues and Marketing Practice
Brand: Routledge
Price: 50.04 GBP
Availability: InStock

International

It has never been this cheap. We have no record of a lower price.

£50 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 34 days • 34 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 34 days • 1 price levels

Days at Price

Price Analysis

Most common price: £50 (34 days, 100.0%)

Price range: £50 - £50

Price levels: 1 different prices over 34 days

Description

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138991686
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 26 August 2016
Listed Since: 24 August 2016

Barcode

No barcode data available

Routledge Consumer Behavior in Asia: Issues and Marketing Practice

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behavior in Asia: Issues and Marketing Practice

Consumer Behaviour: Applications in Marketing

Consumer Behaviour: A European Perspective

Consumer Behavior: Science and Practice, International Edition

Consumer Behavior: Empirical Research (Legend in Marketing)

Consumer Psychology: A Life Span Developmental Approach

The Psychology of the Asian Consumer

Consumer Behaviour

Research in Consumer Behavior: 13

Handbook of Research on Consumerism and Buying Behavior in Developing Nations (Advances in Marketing, Customer Relationship Management, and E-Services)

International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US ... European Markets (Contributions to Economics)

The Routledge Companion to Consumer Behavior (Routledge Companions in Marketing, Advertising and Communication)

Routledge International Handbook of Consumer Psychology (Routledge International Handbooks)

Global Perspectives in Cross-Cultural and Cross-National Consumer Research

The Psychology of the Asian Consumer

Routledge Consumer Behavior Analysis: A Rational Approach

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

The Internal Structure of U. S. Consumption Expenditures

Advertising in a Changing China

Contemporary Consumer Culture Theory (Routledge Studies in Marketing)

Emotion in Advertising: Theoretical and Practical Explorations

Consumer Behaviour

The Changing Landscape of China's Consumerism (Chandos Asian Studies Series)

China’s Consumer Revolution: The Emerging Patterns of Wealth and Expenditure